To help achieve change, we needed to transform our community’s perception on mental health. We needed
to reach the root of the problem and help our field match up with the medical field, and we wanted
to do so without necessarily competing with our colleagues and local companies. Instead, we learned
from, and began to collaborate with them. We partnered with key local players and connected with
important resources to reach out to the community, always conveying the message that our mental
health deserves more attention. We found it absurd that people who went to see a counselor were
criticized and sometimes made feel ashamed and made it our mission to make ‘talk therapy’ a normal
and universal service. We believe that anyone should be able to tell their friends and family
members that they are receiving mental health assistance without feeling embarrassed or ashamed,
especially during times of crisis and emotional disturbance.
Our next step in making mental health treatment accessible, dependable, and essential was to partner
with most insurance companies that offer mental health services. We also contracted with several
government agencies to offer treatment to those who cannot afford to pay for mental health services
on their own. And not that our health is more widely accepted as having both a physical and mental
health dimensions, we developed a platform that provided therapeutic and primary care support to
children, teenagers, college students, adults, seniors, couples, and families.
We realized that mental healthcare delivered in an outpatient setting would be more effective and
sustainable if complimented by primary healthcare, where patients can receive support from, and be
monitored by their counselor and primary care provider1.
1. Funk, M., Saraceno, B., Drew, N., & Faydi, E. (2008). Integrating mental health into primary
healthcare. Mental health in family medicine, 5(1), 5–8.